H&M is launching their new Fall Collection with the help of musician Lana Del Rey. The Fall campaign is shot by the talented duo of Inez and Vinoodh, and the video for the cover of the popular hit “Blue Velvet” is directed by Johan Renck. Wearing looks from the new H&M Fall Collection, Lana Del Rey brings her natural sense of style to the campaign; with such a classic song as Bobby Vinton’s Blue Velvet, Del Rey’s edge will be the perfect parallel to H&M’s modern edge on classic looks. Until the video premieres by H&M on September 20, they are giving us a behind-the-scenes look at the campaign; I got my eyes on that burgundy suit!
