Today is Earth Day, and to celebrate this carbon-footprint conscious time of year, H&M launched their new Exclusive Glamour Collection. The collection, a part of H&M’s Cons, creates Red Carpet looks with the use of sustainable fabrics. H&M has a strong dedication to sustainability, and plans to continue to develop their green initiatives and in 2020 aims to have 100% of cotton come from more sustainable resources including Better Cotton, organic cotton and recycled cotton.
Check out the video above, featuring H&M’s Head of Design, Ann-Sofie Johansson and Head of Sustainability, Helena Helmersson, as well a photos from the collection below. The Glamour Collection is available in stores, so run out to your nearest H&M store; or walk, or use your nearest hybrid car.. either way, get there!