|Michael Jordan Covers February 2011 Special Issue of GQ Magazine|
Using Michael Jordan’s name and number to sell non-Nike products is also known as simply “Fake Jordans.” We know this. Nothing new. However, there hasn’t been a case where using his name unofficially has made the amounts of money that the Chinese brand, Quiodan, has made over the last few years. Quiodan, which is Jordan’s namesake in China, is a sports brand who based their brand around Jordan’s name and retired number 23. In a statement, Jordan, who is suing the Chinese brand, expressed “it is deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children.”
The amount requested in the lawsuit isn’t disclosed, but we can bet that the settlement will cover a myriad of retros and other Jordan branded material. I wonder if they break store windows and murder for “Quiodans” like we do here in the states? Maybe Quidan sponsors the shoe posts that spam our Facebook pages..