Pharrell Williams launched his new eco-friendly fabric company this week. The concept is to recycle plastic bottles and turn them into textiles to be used for fabrics that range from high-end luggage to can and gowns. Check out this quote from Skateboard P himself:
“We want to do everything from high-end luggage to high-end denim, to university caps and gowns to Parks Department uniforms.”
So save and recycle your plastic Voss bottles, your next BBC/Ice Cream shirt could be made from it!