When I think of buying cologne at CVS, I think of fragrances such as Joop, Eternity, Designer Impostures, etc… basically fragrances that I would never wear. Now, CVS is going to launch a new line of stores that focus on high end beauty products.
WWD reports that CVS will open new stores called Beauty 360 that will sell beauty products ranging from moisturizers, and hair products to make-up and fragrances. Something like Sephora, but larger in size. The size of the forcasted 1500 stores will be between 2500 – 4000 square feet. Thr first store will be opened later this year, with the other 1500 coming within the next few years.