I haven’t been in a Guess Store since 2001, mainly because the brand’s edge kind of peaked at that time. It seems as if Guess also realized this, and now they are going to launch an upscale tailored line for men. The new line will be called The Black Label (uh, doesn’t Ralph Lauren already have this?) and will have a cost of 40% more than its refular brand. Here is a pic of one of the suits from the Black Label. I’m not that impressed, but it is a step up from their floral button downs.
P.S. Although I haven’t been to Guess in over 7 years, I still have a pair that I still wear. So, kudos to them for making long lasting denim!